Pan Macmillan Портер Эрисман. Alibaba's World. How a Remarkable Chinese Company is Changing the Face of Global Business
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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history bigger than Google, Facebook and Twitter combined. Alibaba, now the world s largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon s, and handling the bulk of e-commerce transactions in China. ISBN: 9781447290667. Издательство: Pan Macmillan. Автор: Портер Эрисман.
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